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Blue Monday 2017 could be bluest ever, says expert behind equation

It typically falls on the third Monday in January, and is supposed to represent the time when people are at their most bored and hopeless. There is supposed to be a complex algorithm underpinning the theory, which was created by a travel company, but certain academics call it pseudoscience.

They worked with psychologist and life coach Dr. Cliff Arnall to create an algorithm of when the saddest day of the year would occur.

Blue Monday Isn't Real So Why Still Talk About It?

Marketers jumped on the term, and every year from then on it has been something of a fixation for PR firms. As well as this, Arnall was criticised for saying he was a lecturer at the University of Cardiff, when he actually just taught some sporadic night classes at their adult learning centre. There is insufficient sunlight in the Northern Hemisphere and money is often tight post Christmas.

New Order - Blue Monday 88 (Official Music Video)

Talking of resolutions, many of us may have already failed. Who knew that setting goals and sticking to them just because of an arbitrary change of date would leave us destined to fail!

Blue Monday Isn't Real So Why Still Talk About It?

On top of that, it connects us as it is touted as a shared experience and that too adds further credence. These things have power and value and when looked at from this lens it's no surprise that Blue Monday hasn't disappeared yet.


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Articles are still written and people will continue to eagerly devour top tips to survive the blues. They may even be grateful to receive validation of their feelings and an antidote to them all at once. These tips may not get us very far though. To shrug it off as something we all go through and to ignore ourselves in the hopes of the mood passing swiftly.

You don't need a day to legitimize or validate your experiences but the notion of Blue Monday isn't going anywhere fast. So how can you use it to your advantage?


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Perhaps Blue Monday's best use is as a reminder to check in with yourself and to try to understand why you're feeling blue. Where are you and where do you want to be? Is something wrong? What do you need that you don't have? Dig a little deeper, take a closer look.


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